Perspective
Perspective
Notes on how buyers find, compare, and understand companies now that AI is part of the first conversation.
Notes on how buyers find, compare, and understand companies now that AI is part of the first conversation.
The first conversations about your company happen without you
The first conversations about your company happen without you
55% of B2B buyers now compare vendors with AI before anyone from your team hears from them. By the time they reach out, the shortlist is already built, and AI already made the case for who’s on it. This piece breaks down what that means for marketing’s real job now: not getting found, but making sure AI can argue for you when you’re not there.
55% of B2B buyers now compare vendors with AI before anyone from your team hears from them. By the time they reach out, the shortlist is already built, and AI already made the case for who’s on it. This piece breaks down what that means for marketing’s real job now: not getting found, but making sure AI can argue for you when you’re not there.
What AI can tell you about your brand that surveys never could
What AI can tell you about your brand that surveys never could
Ask a leadership team to finish “we’re the only company that…” and most hesitate. Not because they lack a position — because they never picked just one. This piece walks through the three patterns I found running AI brand audits, and why AI now gives you a way to measure the gap between the story you’re telling and the one the market actually repeats back.
Ask a leadership team to finish “we’re the only company that…” and most hesitate. Not because they lack a position — because they never picked just one. This piece walks through the three patterns I found running AI brand audits, and why AI now gives you a way to measure the gap between the story you’re telling and the one the market actually repeats back.